For content creators and creative entrepreneurs
Launch a profitable digital product without going viral.
No random growth hacks.
No scattered tactics.
Just a clear follower-to-buyer system that makes you bank.
Start by asking yourself—
👉 Is your product solving a big problem in a way that makes them say, “This is exactly what I needed right now”?
👉 Are you making the offer easy to find and understand without clicking through pages of website copy?
👉 Are you consistently reminding them of your value across your digital touchpoints?
👉 Are you inviting them into your world, sharing your unique personality and (sometimes provocative) point of view?
If you’re not sure or just want someone else to look at what you’ve done so far, book a complimentary audit, and we’ll diagnose exactly where and why your followers go ghost.
“People obsess over my content,
but don’t buy.”
Translation: your followers are practically begging you to take their money. You just haven’t convinced them to pay you yet.
Yes, it’s really that simple.
But it requires a strategic approach.
And a product that truly speaks to their soul.
So yes, after the exhausting process of filming, editing, and posting, there’s still more to be done (sigh).
Don’t get me wrong—those clicks, views, likes, and shares are meaningful, but they’re not enough to make someone rush to your checkout page.
You need a launch system that captures the existing interest and builds upon what your audience already loves about you.
That means tackling the ManyChat integration you’ve been putting off for weeks, actually writing those email sequences that feel daunting, and creating those sales pages that seem a bit too arduous to take on right now…
And no, you don’t have to sound overly salesy (ew) or go viral to get the ROI you’re looking for.
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Creator
Launch Lab
Turn your product into a revenue-generating launch in just 8 weeks.
Invest in a launch system designed to prime even your most casual followers to rush for their wallets.
Coaching
programs
Memberships +
Communities
Template packs
+ Toolkits
Online or
IRL courses
Workshops +
Masterminds
Digital Guides +
Playbooks
Find what’s breaking momentum.
We audit your current funnel and brand assets, assess your audience, and scan the competitive landscape in your niche.
Clarify who this is for and why it matters.
We define buyer personas for your brand and create a messaging narrative that spark curiousity, desire and movement.
Map a clear path to “Submit payment”.
We map the follower-to-buyer journey from the time they first discover your offer to right after they submit their CC.
Say the right things at the right moment.
We translate your positioning into irresistible copy for your core launch channels: sales pages, emails, and ads.
Build a scalable engine behind your launch.
We set up your infrastructure, develop sales pages, design launch assets, and automate email sequences.
Go live without breaking anything.
We QA your launch before it goes live and provide post-launch analytics support to make sure you’re getting results.
We handle everything—seriously.
From strategy to copy to design, ads and tech build, we develop your product launch end-to-end.
Our methods have driven:
+300% increase in email click-through-rate
+267% increase in product entries
+55% increase in qualified leads
→ Redesigned Meta Ads Manager onboarding education series with behavior-based segmentation, clearer product positioning, and conversion-focused messaging.
Key Results:
✅ +103% increase in click-through-rate
✅ + 267% increase in product entries
→ Repositioned the Instagram for Business homepage to guide new advertisers through product discovery with insight-driven messaging and UX improvements.
Key Results:
✅ +75% lift in product conversions
✅ +20% increase in overall page engagement
→ Rebuilt Intercom’s lead nurture program with a segmented, journey-mapped email series aligned to buyer readiness stages.
Key Results:
✅ +55% increase in MQL delivery
✅ +300% click-through-rates
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Your way isn’t working
Stop wasting months or years (yes, years!) trying to figure this out on your own
❌ Doing it alone:
1. You’ll piece the above elements together through trial and error, only to lose momentum over months (or years—eek!). 🥴
or
2. You’ll hire a copywriter to write emails, a designer to build sales pages, and a technical VA to wire backend tools together (and you still have to figure out positioning, launch strategy, and journey design on your own 🥲 ).
🏆 With Creator Launch Lab:
A high-touch, end-to-end development process that gets your product launch-ready in just 8 weeks
A complete launch architecture that maps the full strategic roadmap, including timeline, funnel structure, and pre- and post-launch phases.
A mapped customer journey that shows the gaps in your funnel and how to optimize for emotional resonance and buyer readiness at each step
Clear positioning and product narrative that captures your followers’ deepest desires and persuades them that they need what you’re selling
24+ conversion-ready assets sequenced across ads, email, and sales pages that guide your followers to take intentional action over a structured 2-week launch period (we write, design, and deploy everything for you!)
Automation and segmentation logic that keeps your product top of mind throughout the launch
A connected backend that feels like a cohesive, premium buying experience, not a chaotic web of virtual nuts and bolts
(3) 45-min strategy calls, bi-weekly check-ins, launch QA, and post-launch analytics support to ensure you meet your goals
Bottom line: it’ll cost you an unpredictable amount of time, money, and mental bandwidth if you do all of this on your own.
Here’s exactly what we
deliver in 8 weeks
Week 1: Audit + Analysis
→ Discovery Call + Onboarding
→ Buyer Readiness Audit
→ Competitive Landscape Analysis
→ Audience Persona Development
Week 2: Strategy + Positioning
→ Launch Timeline + Strategy Outline
→ Offer Positioning Framework
→ Launch Narrative & Messaging Angles
Week 3-4: Funnel + Messaging
→ Sales Page Copy
→ Email Sequence Copy
→ Ad Messaging & Creative Hooks
Week 5-6: Design + Infrastructure
→ Funnel Build & UX Development
→ Landing Page & Sales Page Design
→ Ad Creative Strategy (6–8 concepts)
→ Email Automation & Segmentation
Week 7: Launch Prep
→ Ad Campaign Setup in Meta Ads Manager
→ Organic Launch Promotion Plan
Week 8: Launch Warm-Up
→ Performance Dashboard Setup
→ Launch Messaging Deployment (Email + Organic Social)
→ Funnel QA + Campaign Optimization
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$25K Creator
Launch Calculator
You may only need 30-80 buyers to hit a five-figure launch. Seriously.
But most creators underestimate how much revenue their audience could generate.
With just a few inputs, you’ll:
Calculate how many buyers you need to hit $25K profit
Estimate launch revenue based on your email list and pricing
Understand the conversion benchmarks of successful launches
Discover whether your audience is ready for a digital product
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Our favorite clients to work with 💜
Apply today if:
You consider yourself to be a digital creator or creative entrepreneur.
You create content in the following niches: fitness, wellness, education, coaching, food, cooking, and creative skills (music, design, etc.).
You actively create compelling content on Instagram, TikTok, or YouTube.
You’ve given your brand a face or voice, and have built a strong online community of at least a few thousand engaged followers.
You’ve made some money from your audience, either through previous products, ad revenue, or brand deals.
You’ve got a premium, high-ticket offer or digital product, standalone or bundle priced $197+ that you want to relaunch (or plan to launch for the first time soon).
Your offer exists within the following categories:
online courses and coaching programs
digital guides and playbooks
template packs and toolkits
memberships and communities
workshops, masterminds, and cohort programs
Apply next year if:
You’re just starting out with content creation.
You're not consistent with posting or engaging with your audience regularly.
You don’t have a product yet. You have some ideas, but nothing solid or really backed by customer research.
You’re not really sure where you want to take your channel(s). You don’t really have a plan or vision for your future with this just yet.
You haven’t made income from your channels yet. You’re lost on where to begin with monetizing your audience.
Still not sure if you qualify? Email me here.
I’ve supported 100+ product launch campaigns that have driven over $225M in revenue across email, SMS, and paid ad channels. 🚀
I specialize in the part of the customer lifecycle most brands overlook: the moment someone realizes, “this is for me.”
That first rush of discovery when curiosity turns into trust, momentum, and desire. My work is about designing that feeling into every interaction with your brand.
I’m a design strategist (also a music producer and DJ!) with a decade-long career in digital product and lifecycle marketing. I’ve worked with well-known Fortune 500 tech companies and startups, solving some of their biggest conversion problems for billion-dollar products.
From designing welcome sequences that doubled engagement to optimizing landing pages that tripled product conversions, my work focuses on reducing friction, shortening time-to-value, and building thoughtful customer activation systems that align with real-time buyer behavior.
This is why I created Studio8—a boutique launch architecture studio for creators. I dig deep into the eros of your creative business (and even deeper into the data) so that you can generate genuine desire for your products and attract higher-paying, slightly obsessed customers.
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Frequently Asked Questions
Still have questions? Take a look at the FAQs or reach out to me directly.
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Each build is estimated to take at least 8-10 weeks, including brand design support. It could take longer depending on any additional needs, like lead magnet build.
The launch itself lasts up to 14 days, with an additional 2 weeks for real-time monitoring and optimization.
In total, expect 12 weeks to prep, build, and launch your product.
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You can access our pricing here.
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Honestly, I’m pretty sure you will. So much so that I’m willing to offer you a full refund if you don’t see any results within 2 weeks post-launch.
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It depends.
This process works best when you have a warm audience, and a great way to warm them is with a lead magnet.
However, we primarily focus on a waitlist model to garner potential buyers for your product, as it confirms interest in the specific offering. -
Yes! We offer custom brand design support that’s included in the cost of the program.
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No worries. We’ll rebrand it and help you relaunch with a fresh brand identity.
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No. This service is for Creators who have developed products that they’ve yet to launch or have already launched but aren’t seeing results.
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We run Meta ads for your lead magnet and offer. We recommend an ad budget of $2K-$4K to build your email list and support launch week. This is included in the program cost.
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We offer a monthly retainer to maintain your launch assets and keep your funnel running. Pricing is determined after our initial chat.
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You can be as hands-on or hands-off as you want.
But we’ll need the following from you at different stages of the engagement:An owned domain and email address
A selection of your personal stories, anecdotes, and values that we’ll use to craft your brand voice
Approvals on copy and design
Content creation - we have a posting structure that you’ll need to follow in order to build your email list and sell your offer effectively
Ads support - we need access to your Meta Ads Manager account to run ads on your behalf
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We only accept a limited number of launch partnerships each quarter to ensure each creator receives high-quality strategic support.
If my calendar is open, we are accepting new clients.