For content creators and creative entrepreneurs

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Launch a profitable digital product without going viral.

A woman in a dark green sweater and floral skirt is preparing a drink in a jar in front of a window with trees outside. The table has apples, blueberries, herbs, and a salad, with a ring light and cell phone setup for filming.
A woman wearing a hijab and a beige jacket is sitting in front of a camera, being recorded when she talks into a microphone. The setting appears to be an indoor space with a decorated shelf in the background.
A woman in athletic wear standing in a studio, being filmed on a smartphone mounted on a tripod, with a black wall background and potted plants around her.

No random growth hacks.

No scattered tactics.

Just a clear follower-to-buyer system that makes you bank.

Design my next launch
How we deliver

Start by asking yourself—

👉 Is your product solving a big problem in a way that makes them say, “This is exactly what I needed right now”?

👉 Are you making the offer easy to find and understand without clicking through pages of website copy?

👉 Are you consistently reminding them of your value across your digital touchpoints?

👉 Are you inviting them into your world, sharing your unique personality and (sometimes provocative) point of view?

If you’re not sure or just want someone else to look at what you’ve done so far, book a complimentary audit, and we’ll diagnose exactly where and why your followers go ghost.

“People obsess over my content,
but don’t buy my product.”

Translation: your followers are practically begging you to take their money. You just haven’t convinced them to pay you yet.

Yes, it’s really that simple.

But it requires a strategic approach.

And a product that truly speaks to their soul.

So yes, after the exhausting process of filming, editing, and posting, there’s still more to be done (sigh).

Don’t get me wrong—those clicks, views, likes, and shares are meaningful, but they’re not enough to make someone rush to your checkout page.

You need a launch system that captures the existing interest and builds upon what your audience already loves about you.

That means tackling the ManyChat integration you’ve been putting off for weeks, actually writing those email sequences that feel daunting, and creating those sales pages that seem a bit too arduous to take on right now…

And no, you don’t have to sound overly salesy (ew) or go viral to get the ROI you’re looking for.

Tell me more
Calculate my ROI

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Creator
Launch Lab

Purple atom symbol with orbiting electrons against a black background.

Turn your product into a revenue-generating launch in just 8 weeks.

Wall with newspapers and magazines, with numerous yellow sticky notes attached, some covering text on the pages.

Invest in a launch system designed to prime even your most casual followers to rush for their wallets.

What's inside

Coaching
programs

Memberships +
Communities

Template packs
+ Toolkits

Online or
IRL courses

Workshops +
Masterminds

Digital Guides +
Playbooks

Find what’s breaking momentum.

We audit your current funnel and brand assets, assess your audience, and scan the competitive landscape in your niche.

Clarify who this is for and why it matters.

We define buyer personas for your brand and create a messaging narrative that spark curiousity, desire and movement.

Map a clear path to “Submit payment”.

We map the follower-to-buyer journey from the time they first discover your offer to right after they submit their CC.

Say the right things at the right moment.

We translate your positioning into irresistible copy for your core launch channels: sales pages, emails, and ads.

Build a scalable engine behind your launch.

We set up your infrastructure, develop sales pages, design launch assets, and automate email sequences.

Go live without breaking anything.

We QA your launch before it goes live and provide post-launch analytics support to make sure you’re getting results.

We handle everything—seriously.

From strategy to copy to design, ads and tech build, we develop your product launch end-to-end.

Book a 15 min chat
Is this for me?

Our methods have driven:

+300% increase in email click-through-rate

+267% increase in product entries

+55% increase in qualified leads

→ Redesigned Meta Ads Manager onboarding education series with behavior-based segmentation, clearer product positioning, and conversion-focused messaging.

A series of five vertical infographic-style slides explaining Meta's advertising tools and best practices. The slides include text with headings, bullet points, images of people and digital ads, and icons, all mainly in blue and white with minimal color accents.

Key Results:

✅ +103% increase in click-through-rate

✅ + 267% increase in product entries

Digital advertisement featuring a woman in pink sunglasses and a pink jacket against a pink background on the left. On the right, there is makeup product imagery with a brush and powder, against a pastel-colored background. The woman appears stylish and trendy, and the ad promotes beauty or fashion products.

→ Repositioned the Instagram for Business homepage to guide new advertisers through product discovery with insight-driven messaging and UX improvements.

Key Results:

✅ +75% lift in product conversions

✅ +20% increase in overall page engagement

→ Rebuilt Intercom’s lead nurture program with a segmented, journey-mapped email series aligned to buyer readiness stages.

Screenshot of a chat conversation with a customer service agent named Fin, discussing a sales inquiry about a specific use case.

Key Results:

✅ +55% increase in MQL delivery

✅ +300% click-through-rates

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Your way isn’t working

Stop wasting months or years (yes, years!) trying to figure this out on your own

❌ Doing it alone:

1. You’ll piece the above elements together through trial and error, only to lose momentum over months (or years—eek!). 🥴

or

2. You’ll hire a copywriter to write emails, a designer to build sales pages, and a technical VA to wire backend tools together (and you still have to figure out positioning, launch strategy, and journey design on your own 🥲 ).

🏆 With Creator Launch Lab:

  1. A high-touch, end-to-end development process that gets your product launch-ready in just 8 weeks

  2. A complete launch architecture that maps the full strategic roadmap, including timeline, funnel structure, and pre- and post-launch phases.

  3. A mapped customer journey that shows the gaps in your funnel and how to optimize for emotional resonance and buyer readiness at each step

  4. Clear positioning and product narrative that captures your followers’ deepest desires and persuades them that they need what you’re selling

  5. 24+ conversion-ready assets sequenced across ads, email, and sales pages that guide your followers to take intentional action over a structured 2-week launch period (we write, design, and deploy everything for you!)

  6. Automation and segmentation logic that keeps your product top of mind throughout the launch

  7. A connected backend that feels like a cohesive, premium buying experience, not a chaotic web of virtual nuts and bolts

  8. (3) 45-min strategy calls, bi-weekly check-ins, launch QA, and post-launch analytics support to ensure you meet your goals

Man with long hair and beard in a shirt and tie pointing at a cluttered wall covered with papers and photos connected by red string.

Bottom line: it’ll cost you an unpredictable amount of time, money, and mental bandwidth if you do all of this on your own.

I could use some help 😓
What if I don't see results?

Here’s exactly what we
deliver in 8 weeks

Week 1: Audit + Analysis

→ Discovery Call + Onboarding
→ Buyer Readiness Audit
→ Competitive Landscape Analysis
→ Audience Persona Development

Week 2: Strategy + Positioning

→ Launch Timeline + Strategy Outline
→ Offer Positioning Framework‍ ‍
→ Launch Narrative & Messaging Angles

Week 3-4: Funnel + Messaging

→ Sales Page Copy
→ Email Sequence Copy
→ Ad Messaging & Creative Hooks

Week 5-6: Design + Infrastructure

→ Funnel Build & UX Development
→ Landing Page & Sales Page Design
→ Ad Creative Strategy (6–8 concepts)
→ Email Automation & Segmentation

Week 7: Launch Prep

→ Ad Campaign Setup in Meta Ads Manager
→ Organic Launch Promotion Plan

Week 8: Launch Warm-Up

→ Performance Dashboard Setup
→ Launch Messaging Setup (Email + Organic Social)
→ Funnel QA + Campaign Optimization

Book a 15 min chat

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$25K Creator
Launch Calculator

Digital calculator with a blank display and purple buttons.

You may only need 30-80 buyers to hit a five-figure launch. Seriously.

But most creators underestimate how much revenue their audience could generate.

With just a few inputs, you’ll:

  • Calculate how many buyers you need to hit $25K profit

  • Estimate launch revenue based on your email list and pricing

  • Understand the conversion benchmarks of successful launches

  • Discover whether your audience is ready for a digital product

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Our favorite clients to work with 💜

Two women in a meeting room discussing sneaker designs, with sheets of concept art, a large monitor displaying sneaker designs, and a wall of printed sneakers in the background.
Woman participating in a virtual meeting at her desk, with professional lighting equipment, a large computer monitor displaying a video call, a smartphone, and office supplies.
A woman taking a selfie or recording a video in a modern, bright living room with large windows, plants, and a cityscape view.

Apply today if:

  • You consider yourself to be a digital creator or creative entrepreneur.

  • You create content in the following niches: fitness, wellness, education, coaching, food, cooking, and creative skills (music, design, etc.).

  • You actively create compelling content on Instagram, TikTok, and/or YouTube.

  • You’ve given your brand a face or voice, and have built a strong online community of at least a few thousand engaged followers.

  • You’ve made some money from your audience, either through previous products, ad revenue, or brand deals.

  • You’ve got a premium, high-ticket offer or digital product, standalone or bundle priced $197+ that you want to relaunch (or plan to launch for the first time soon).

  • Your offer exists within the following categories:

    • online courses and coaching programs

    • digital guides and playbooks

    • template packs and toolkits

    • memberships and communities

    • workshops, masterminds, and cohort programs

Apply later if:

  • You’re just starting out with content creation.

  • You're not consistent with posting or engaging with your audience regularly.

  • You don’t have a product yet. You have some ideas, but nothing solid or really backed by customer research.

  • You’re not really sure where you want to take your channel(s). You don’t really have a plan or vision for your future with this just yet.

  • You haven’t made income from your channels yet. You’re lost on where to begin with monetizing your audience.

I'm a good fit! Let's do this

Still not sure if you qualify? Email me here.

A woman with long dreadlocks, wearing a brown pinstriped blouse, sitting on a wicker chair with a cream cushion, in front of a neutral-colored wall.

I’ve supported 100+ product launch campaigns that have driven over $225M in revenue across email, SMS, and paid ad channels. 🚀

I specialize in the part of the customer lifecycle most brands overlook: the moment someone realizes, “this is for me.”

That first rush of discovery when curiosity turns into trust, momentum, and desire. My work is about designing that feeling into every interaction with your brand.

I’m a design strategist (also a music producer and DJ!) with a decade-long career in digital product and lifecycle marketing. I’ve worked with well-known Fortune 500 tech companies and startups, solving some of their biggest conversion problems for billion-dollar products.

From designing welcome sequences that doubled engagement to optimizing landing pages that tripled product conversions, my work focuses on reducing friction, shortening time-to-value, and building thoughtful customer activation systems that align with real-time buyer behavior.

This is why I created Studio8—a boutique launch architecture studio for Creators and creative entrepreneurs. I dig deep into the eros of your business (and even deeper into the data) so that you can generate genuine desire for your products and attract higher-paying, slightly obsessed customers.

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Frequently Asked Questions

Still have questions? Take a look at the FAQs or reach out to me directly.

Apply to the Creator Launch Lab
Ask me a question

  • Yes! We offer custom brand design support for emails and landing pages. This is included in the cost of the program.

  • Honestly, I’m pretty sure you will. So much so that I’m willing to offer you a full refund if you don’t see any results within 2 weeks post-launch.

  • It depends. This process works best when you have a warm audience, and a great way to warm them is with a lead magnet. But it’s not necessary if you already have strong engagement.

    We primarily focus on a waitlist launch model (no lead magnet) to persuade potential buyers to buy your product, as it confirms interest in the specific offering. If you already have a strong lead magnet, we’ll consider leveraging it for launch.

  • Each build is estimated to take at least 8-10 weeks, including brand design support. The launch itself lasts up to 14 days.

    In total, expect up to 12 weeks to fully prep, build, and launch your product.

  • That’s perfect. We’ll rebrand it and help you relaunch with a fresh brand identity.

  • No. This service is for Creators who have already developed products that they’ve yet to launch or have already launched but aren’t seeing results.

  • We manage Meta ads for you throughout your 10-14-day launch period. This is included in the cost of the program.

  • We offer a monthly retainer to maintain your launch assets and keep your funnel running. Pricing is determined after our initial chat.

  • You can be as hands-on or hands-off as you want.

    But we’ll need the following from you at different stages of the engagement:

    • An owned domain and email address

    • A selection of your personal stories, anecdotes, and values that we’ll use to craft your brand voice

    • Weekly approvals on copy and design

    • Content creation - we have a posting structure that you’ll need to follow in order to build your email list and sell your offer effectively

    • Ads support - we need access to your Meta Ads Manager account to run ads on your behalf

  • If the calendar is open, we are accepting new clients.

    We only accept a limited number of launch partnerships each quarter to ensure each creator receives high-quality strategic support.